Lot Answer™ answers your Facebook Marketplace buyers in English or Spanish, nights and
weekends — it quotes your listed price, never offers a discount, and helps book the
viewing. Up to five salespeople, month to month, no contract. What you pay inside
that range depends on how many of your people are actually answering — five of them is
$2,000, about $400 a head, and a smaller floor pays less.
Plus sales tax where it applies — in Texas about $100 a month, more where there is city tax. Your exact total is shown before you pay.
Dealership
$2,000/month
Plus sales tax where it applies — in Texas about $100 a month, more where there is city tax. Your exact total is shown before you pay.
Answers every Marketplace buyer, day and night
Re-lists your cars on a paced schedule you control
Cross-posts to Facebook groups
Books viewings straight into your day
Runs on 5 computers
Unlimited team logins on the dashboard
Answers in English or Spanish, automatically
That is five salespeople. Fewer than five pays less — from $1,500 for up to three. To get your exact monthly price, email jesus@lotanswer.com or call 469-560-0661 and we will set it up with you.
Five salespeople means five logins and five Facebook accounts, and the software may
run on up to five computers. A one-person lot needs one computer that stays on; a floor of
five where everyone answers from their own desk needs five. You keep your own inventory and
prices up to date in the dashboard — it quotes what you put there, and stops offering a
car when you mark it sold.
Full refund if you ask within 30 days of your first payment — no form, and no questions
about why. One such window per dealership. Worth two minutes before you buy:
the refund policy and the terms.
Example replay — Wednesday, 10:47 PM
is the tundra still available
Yes, still available. You want to come take a look at it?
would you do 11500
Price is firm over chat — I don't haggle by message. Come see it
in person and we can talk. When are you free?
A scripted example of how it answers, not a customer's conversation.
Watch the whole thing first.
The full example runs about forty seconds — a buyer asking if it is available, asking
the price, asking for the VIN, trying to talk you down, and agreeing a time. No email address
and no meeting booked to see it.
Now hiring: Marketplace response, nights and weekends
Starts the day you install it · no training period · no benefits
The shift
425 hours a month
nobody is at the desk. 6pm to 8am every night, all day Saturday
and Sunday, holidays, and the week everyone is out.
Never
Calls in sick or quits in month three
Needs to be trained on the inventory
Forgets to follow up
Argues about working Sunday
Watch a full example conversation. The part that never shows:
when a car sells, it knows what else is on your lot — so the buyer who
missed the Tundra hears about the other truck instead of nothing.
To cover nights and weekends
Per month
What you actually get
One BDC rep
what you pay one
Days only. Goes home at six.
Two, to cover the night shift
about double that
Plus payroll tax, turnover, and someone to manage them.
A bilingual rep for the Spanish buyers
another hire
What that costs where you are, and whether you can find one, is your number too.
Lot Answer, five salespeople
$2,000
$400 a head. Covers all of it, every night, both languages.
We are not going to tell you what a BDC rep costs in your market. You know
that number and we do not — put it in the first row and the rest of the table still
reads the same way.
Work out your own break-even. $2,000 ÷ what you make on one more car.
Take your average gross after the costs that change per sale, and divide $2,000 by it. That
is how many extra sales a month this has to produce to pay for itself. Type your number into
the box below and it will do that division for you.
We are not going to do the second half of that sum for you. Booked, showed up, and
bought are three different numbers, and only your own close rate joins them. What we can
tell you is what one Rowlett lot booked — thirty-eight viewings in five weeks —
and that if it does not pay for itself on your lot you should cancel it. We would rather you
did than stay unhappy.
$
An illustration, not a forecast. It divides $2,000 by the number you typed
and stops there — it does not know your close rate, and neither do we.
What it is not
It is not a salesperson. It does not make phone calls, does not run credit, does not
negotiate, and does not close anybody. It handles the part of the job that is typing the
same two sentences at eleven at night — so the people you already pay are talking to
buyers who are ready. It quotes the price on your own listing, which is public anyway. What it
will not send is a discounted counter-offer: haggling gets your price held and an
invitation to come see it.
What you need to run it
A computer that stays on. Facebook blocks automation from data centers, so Lot Answer runs on your own machine and your own Chrome. Most lots leave one office computer on.
Google Chrome installed. The app drives your real browser.
A personal Facebook profile — Marketplace listings only publish from a profile, not a business page.
Questions
Will this get my Facebook account banned?
Here is the straight answer. It runs on your computer, in your Chrome, signed in as you —
it is not a fake profile and it never messages strangers. It replies at human speed with a
5–30 second pause, answers each message once and then waits — it never
double-texts a buyer — and stops itself the moment Facebook flags anything. What we will not tell you is that Facebook endorses it:
automation is between you and their terms, and you should read them. What we will do is show
you exactly what it does before you decide.
Facebook has its own AI replies now. Why pay for this?
Meta announced Marketplace auto-replies in March 2026 and they answer one listing's
basics — is it available, what does it cost, where do I pick it up. What you are
paying us for is the rest of the conversation on a personal profile, which is
where Marketplace listings live: holding your price through a haggle, pinning one exact
time and reminding the buyer the day of, answering in the language he wrote in, and
knowing what else is on your lot when the truck he asked about is gone. Meta ships other
messaging tools aimed at business pages, and we are not going to tell you we know how
every one of them behaves on your account. Run both for an afternoon and keep whichever
books more.
I already pay for a listing site.
Then this likely costs less than what you pay now, and it works the buyers Marketplace
already sends you for nothing. Run both for a month and keep whichever books more
appointments.
Does it quote prices to buyers?
It gives the listing price you set — that is public anyway. What it will not do is
negotiate: no counter-offers, no discounts, no financing terms. “What’s
your lowest?” gets your price held and an invitation to come in. Availability, mileage,
title, transmission and your hours it answers by itself. And if you would rather see every
reply before it goes out, that is review mode, and it is on when you start.
Can my whole team use it?
Yes. Each salesperson gets their own login, their own hours and phone, and their own
Facebook account — and it answers each buyer in that person's voice. They approve
replies from their phone.
Is there sales tax on top?
In Texas, yes — the state taxes part of a software subscription, which puts about
$100 a month on a $2,000 plan, and a little more where there is city or county tax on top.
The exact amount is calculated at checkout and shown to you before you pay; it appears on
the receipt as its own line and we remit it to the Comptroller. Outside Texas there is
nothing added today. If your accountant reads it differently for your business, tell us
before you buy and we will sort it out.
What if I want to stop?
Cancel any time from your receipt email. You keep it until the end of the month you paid for.